iGaming SEO
Casino, sportsbook, affiliates, crypto casino. Technical audit, content strategy and digital PR on real regulated markets.
Go to iGaming SEO→Two questions, then I’ll put you in touch the easiest way for you.
Pick whatever’s easiest — I reply personally.
I’m Valerio Aloi, and Aloi Digital is my practice: an independent consultant, not an agency floor — the person who runs your audit is the person you talk to. SEO consulting and websites built to bring clients, not compliments. A method sharpened over five years across six regulated markets — now serving businesses anywhere, and operators in the iGaming industry.
Google ranking for «online casino» in Italy, one of the most competitive terms there is.
Google ranking for «live casino». Both verifiable in the search results by anyone.
Organic traffic doubled for a clinic in six months. Same method, different sector.
Technical audit first, content built on real search intent, structured data, cannibalisation prevention. The industry changes, the rigour doesn’t.
Casino, sportsbook, affiliates, crypto casino. Technical audit, content strategy and digital PR on real regulated markets.
Go to iGaming SEO→Getting found by people already searching on Google. Audit, content strategy on real search intent, structured data.
Go to SEO→Sites built to convert and to rank, not just to look good on launch day. Structure, speed and structured data.
Go to web design→
I’m Valerio Francesco Aloi: an SEO consultant and web designer, not a faceless agency. Five years of SEO across six regulated markets in the iGaming industry, now at the service of businesses in any sector. You always talk to me — the person who runs the audit and writes the strategy — never to an account manager.
I work with clients anywhere: distance has never been a limit. I lived and worked in Malta for years, the iGaming industry’s international hub, and I’m based in Italy.
No invented case studies. Rankings are verifiable by anyone in search results; internal performance data from client projects is confidential and isn’t published.
iGaming is the toughest proving ground there is: a regulated sector, extreme competition, thousands of pages to keep in order, and a technical mistake that turns into lost revenue immediately. Five years in it teach a discipline most business sites have never seen.
It’s the same discipline I apply to a thirty-page business site: fix the technical foundations before writing a single line of content, understand what people are actually searching for instead of guessing, and measure everything.
The same method applied to local businesses: a clinic, a diving centre, an engineering practice. Real projects, with numbers anyone can verify.
I use AI every day, for content quality checks, internal linking, reporting. The content I write today is optimised for Google and ready to be cited by ChatGPT and Perplexity tomorrow.
Demonstrative example — illustrates the goal of GEO work, not a guaranteed real response.
SEO for AI & GEO consultingTwo things that work together: SEO consulting — getting your site found by people already searching for what you offer — and web design built to rank and convert. On top of that I run one specialist vertical, iGaming.
No. iGaming is the specialist vertical, but the same method applies to businesses in any sector. What changes is the industry, not the rigour.
SEO consulting and audit: 200 euro per hour for iGaming, 150 euro per hour otherwise. The first technical audit is always free — in iGaming the free first analysis covers one market. Websites start at 800 euro. For ongoing work a retainer is shaped after the audit: no two projects are alike.
SEO is not immediate. First signals on rankings usually appear within a few months, while structural results take longer, depending on competition and the starting state of the site. Anyone promising first position in a few weeks is selling something else.
Because you talk directly to the person doing the work. No account manager relaying your requests to someone else, no step where information gets lost.
Multi-licence and compliance on regulated markets. First analysis free, on one market.
DetailFirst technical audit always free. For ongoing work, a retainer shaped after the audit.
DetailBrochure site. Free first assessment, and I tell you what it costs to run each year too.
DetailThese are honest starting ranges, not a price list: the exact number comes after looking at your case.
Let’s talk →A free audit to work out where to start, no commitment.
Answer and I’ll take you straight to the right page.
Answer and I’ll take you straight to the right page.