SEO · SEO for hotels
SEO for hotels
Every «hotel near me» search you don’t rank for goes to a competitor — or straight to Booking. Hotel SEO means being found by the traveller before they land on the OTA that takes a cut of your revenue.
The problem
The challenges specific to hotel SEO
- 01Local SEO as an absolute priority — «hotel + city/area» is the dominant search pattern, and the Google Business Profile listing matters as much as the site
- 02Direct competition with OTAs in the same search results — the strategy has to carve out space next to them, not compete head-on with their ad budgets
- 03Seasonality — a content calendar that holds up through both peak season and quiet periods, without wasting budget
- 04Content that builds local trust — area guides, local events, what’s nearby: content that positions you as a local expert, not just a room to book
Services
What I offer
- 01Technical audit and local SEO, with a focus on the Google Business Profile listing and review management
- 02Seasonal content strategy, built to hold up through both peak and quiet periods
- 03A strategy to emerge in search results next to OTAs, not in a budget war against them
- 04Structured data (schema markup) for accommodation
Next step
Talk about your property’s visibility
A free first audit to work out where to start, no commitment.