UX/UI consulting for casino and betting platforms
A deposit funnel with unnecessary friction, or a confusing KYC onboarding, costs conversions every day — regardless of how much organic traffic SEO brings in. Audit and recommendations on where the funnel loses users, not development or implementation.
What the audit covers
- 01Deposit funnel — where users drop off between deciding to deposit and completing the transaction
- 02KYC onboarding — a compliance-required step that, if poorly designed, becomes the single most expensive drop-off point in the whole funnel
- 03Conversion rate optimisation — systematic analysis of where the site underperforms, with prioritised, impact-ranked recommendations
- 04Alignment between SEO traffic and conversion — driving qualified traffic to a funnel that doesn’t convert wastes the strategy feeding it
Why this service is consulting, not development
I provide concrete, prioritised audits and recommendations — what to change, why, and with what expected impact. Technical implementation stays with your in-house development team or whoever manages the platform, so I can stay focused on where I add the most real value: diagnosis and strategy.
Why my perspective is useful here
I’ve run SEO for a platform where traffic and conversion had to work together, not in separate silos — driving organic traffic to a funnel that doesn’t convert is only half the job done. The same attention to user intent I bring to content strategy applies to the conversion funnel.
Talk about your funnel
A free first analysis on one market, to work out where to start.