SEO · Ecommerce SEO
SEO for ecommerce
A store with thousands of products has a problem regular sites don’t: cannibalisation between product pages, variants and categories competing for the same searches. SEO here isn’t just content — it’s architecture.
The problem
The challenges specific to ecommerce SEO
- 01Optimised product pages at scale — titles, descriptions and structured data that work across hundreds or thousands of products, not one at a time
- 02Category architecture that distributes authority correctly, without orphan pages or duplicates
- 03Cannibalisation management across variants — colour, size, model: the same product in ten variants can compete with itself on Google if not handled well
- 04Out-of-stock or seasonal products — a strategy for handling changing availability without losing rankings
Services
What I offer
- 01Specialised technical audit for large-scale ecommerce architectures
- 02Content strategy for categories and product pages, built on real search intent (informational vs transactional)
- 03Structured data (schema markup) for products — price, availability, reviews
- 04Variant cannibalisation management — the same skill built managing platforms with thousands of indexed pages
Next step
Talk about your store
A free first audit to work out where to start, no commitment.