Blog
Case studies, research and practical guides
Three categories, all without blog theory: case studies (starting context, what I did, the result — or "monitoring in progress" when there isn't a result yet), research (studies with original data and a public method) and guides (real tool setups, problems included).
Categories
Case studies
Other categories (web design portfolio, reviews) are on the way.
Clinica VR Catania
How I took a clinic’s organic traffic to +129% in six months
Dive On Scuba Center
A site that actually dives: redesigning a scuba diving school
Strano Home
One point of contact, from the first site visit to delivery
Categories
All researchResearch
Studies with original data on local SEO and AI, with public method and data.
Categories
Guides
Real tool and workflow setups, problems included.
AI search
What Is AI Overview? And When It Shows Up for Local Businesses
Reviews
How Many Google Reviews Do You Need?
SEO tools
Claude Code for SEO with DataForSEO
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Your project could be next
A free audit to work out where to start, no commitment.