+129% organic traffic in six months
Clinica VR Catania, a physiotherapy rehabilitation centre using virtual reality. Full redesign, structured-data FAQ, blog content strategy — the only one of my direct cases with real Search Console data to show.
A rehabilitation centre, not an ecommerce store
Clinica VR Catania (Studio Fisioterapia Muresan) is a centre with 9+ specialists — physiotherapists, psychologists, child neuropsychiatry, nutritionists, speech therapists — with a distinctive trait rare in the city: physical and cognitive rehabilitation pathways through virtual reality. A YMYL sector, where both Google and the user weigh trust and content authority the same way.
Before and after
No archive screenshot of the previous site: what follows is an honest, worded comparison between the starting situation and the site online today.
A functional site with no real SEO strategy: no structured-data FAQ, no blog content strategy, local SEO not optimised for a sector where trust and authority matter more than most.
Measured on Search Console
Percentage change on the client’s real data. For confidentiality, never absolute click or impression values — only the variation.
No month in structural decline: growth accelerates markedly in the last 6 months of the period, as published content began accumulating authority.
Objective: increase local organic visibility and improve the site’s user experience, in a healthcare sector where trust and content authority are decisive. Result: +129% organic traffic in six months.
What I did
- Full site redesign (WordPress + Elementor)
- Structured-data FAQ (schema markup), differentiated by page type
- Content strategy for the centre’s blog
- Local SEO: Google Business Profile listing, hours, map, integrated booking
The phone version
Most people looking for a rehabilitation centre do it from their phone. A floating pill header, a fixed app-style bottom bar (Home, social, WhatsApp) — not the generic collapsing menu seen everywhere.
What people ask about this case
What kind of work was done on the site?
A full redesign, an FAQ with structured data (schema markup) differentiated by page type, and a content strategy for the blog — not a simple visual restyling.
Are the growth numbers verifiable?
The growth percentage is calculated on the client’s own Google Search Console data. For confidentiality we don’t publish absolute click or impression values, only the percentage change.
How long did it take to see results?
The first signals came within a few months of the redesign; the strongest growth showed up in the second half of the observed period, once the published content began accumulating authority.
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