iGaming SEO · For affiliates
SEO for iGaming affiliate and comparison sites
An affiliate site lives on scale — hundreds or thousands of comparison, review and bonus pages — and scale is exactly where programmatic SEO stops working if it isn’t managed with discipline.
The problem
The challenges specific to an affiliate site
- 01Programmatic SEO at scale — hundreds of similar pages (comparisons, reviews, per-operator bonuses) that risk cannibalising each other if not structured well
- 02Scalable content that doesn’t read as scaled content — Google penalises pages produced at scale without real differentiated value, not the shared template itself
- 03Competitive link building in a niche where the direct competitors are other affiliate sites with significant digital PR budgets
- 04Constant upkeep of bonuses, odds and terms — content that ages fast if not maintained
Track record
What I did at comparable scale
- 01Managed a platform with thousands of indexed pages across games, blog and product content, in six regulated markets
- 02Prevented cannibalisation across existing content through a full CMS migration, managed personally
- 03A pillar content strategy that became the biggest single driver of unbranded traffic for the site in Germany
Services
What I offer
- 01Content architecture designed to avoid cannibalisation at scale, before a single page is written
- 02Specialised technical audit for sites with hundreds or thousands of pages
- 03Link building strategy and consulting in a sector where few authoritative sites link voluntarily
- 04A content refresh process to keep bonus and terms pages accurate over time
Next step
Talk about your page structure
A free first analysis on one market, to work out where to start.