Specialised technical SEO audit for iGaming platforms
A generic SEO audit isn’t enough for a multi-licence operator. There are three places where a consultant without direct iGaming experience systematically doesn’t dig deep enough — and that’s exactly where I’ve seen, and fixed, the most expensive problems during live CMS migrations with thousands of pages at stake.
The three things a generic audit misses
- 01
Geo-redirects
An operator licensed across multiple jurisdictions needs to show different content per country without ever breaking international indexing. A forced server-side IP redirect is the most common mistake — and the most direct way a multi-market site erases itself from Google in a language or region.
- 02
Whitehat cloaking
Adapting product and messaging to the user’s jurisdiction while staying inside Google’s guidelines requires a precise technical balance. Done wrong, it’s cloaking that risks a manual action. Done right, it’s smart compliance.
- 03
Multi-licence hreflang
With content differentiated by jurisdiction, not just by language, hreflang configuration gets more complex than the standard multilingual case — and errors here are hard to diagnose without having already seen the same problem elsewhere.
What the audit includes
- 01Full analysis of geo-redirects, cloaking and hreflang — the three areas above
- 02Crawlability and indexation, with specific attention to high-value game and product pages
- 03Structured data (schema markup) verification by page type
- 04Cannibalisation risk management on platforms with thousands of indexed pages
- 05A prioritised plan: what’s blocking growth now, what needs direct technical intervention
Why this expertise is rare
I built it managing a full CMS migration personally — old system, new system, thousands of indexed pages, six regulated markets, zero tolerance for lost rankings. Not an audit learned from industry blog posts.
Request a specialised technical audit
A free first analysis on one market, to work out where to start.