Web design · Ecommerce web design

Ecommerce web design

An ecommerce site built without SEO in mind from the start runs into the same wall eventually: hundreds of product pages invisible on Google, because the architecture was never designed to scale.

The problem

The challenges specific to ecommerce web design

  • 01Scalable architecture from day one — categories, filters and product pages that stay manageable even at thousands of products
  • 02Product pages built to rank, not just to convert — titles, descriptions and images optimised without sacrificing the buying experience
  • 03Frictionless checkout — every extra step in the purchase flow is another abandoned cart
  • 04Payment and logistics integration without compromising the site’s technical performance
What I build

What I build

  • 01A technical SEO foundation integrated from the start, not bolted on after launch
  • 02Category architecture designed to scale, avoiding future cannibalisation between similar products
  • 03Structured data (schema markup) for products, for correct presence in results with price and availability
  • 04A checkout optimised for conversion, with the same technical attention applied to every other project
Next step

Talk about your store

A free first audit to work out where to start, no commitment.