SEO consultant

A freelance SEO consultant, not a middleman.

You talk to the person who audits your site, writes the strategy and does the work — not an account manager relaying instructions to someone junior. Five years running SEO for a platform with thousands of indexed pages, across six regulated markets.

In short

What does an SEO consultant do

An SEO consultant analyses a website, identifies what is holding back its visibility in search, and builds a prioritised plan to fix it — so the site earns organic traffic, the kind that arrives without paid ads. The work covers three areas: technical SEO (how the site is crawled, rendered and indexed), content (answering the searches people actually make), and authority (the links and citations other sites give yours).

The difference from an agency is who does the work: a consultant runs the project personally, from the first audit through to verifying the results.

The difference

What «consultant» means here

No account managers, no junior execution team, no strategy deck handed off to someone else to implement. You get direct access to the same person who spent five years owning the SEO roadmap at an international iGaming operator — audits, content strategy and technical fixes from someone who has done this at scale, on production sites where mistakes cost real revenue.

Scope

What consulting looks like in practice

  1. 01

    Technical SEO audit

    The foundation before anything else gets written.

  2. 02

    Content strategy on real search intent

    Not on what "should" be written.

  3. 03

    Structured data by page type

    Schema markup differentiated, not one generic template applied everywhere.

  4. 04

    Ecommerce SEO

    Category and product page architecture built for search, not just for the catalogue.

  5. 05

    Content cannibalisation management

    A skill that only develops on large, complex sites — rare among consultants.

  6. 06

    AI search · GEO

    Getting cited by ChatGPT and Perplexity, not just ranked on Google.

  7. 07

    Ongoing advisory

    Monthly check-ins, roadmap reviews, or a one-off deep audit, depending on what you actually need.

Proof

Track record, not promises

SERP position for «online casino» (Italy)
Top 3
SERP position for «live casino»
Top 1
Years dedicated full-time to SEO
5
Regulated markets owned
6 + Malta

Rankings are publicly verifiable in search results. Internal performance data from the projects behind them is confidential and is not published here. Full breakdown, market by market → about.

Rates

What it costs, said upfront

Consulting & audit€150/ hour

For analysis, strategy and working alongside your team, when you need an answer on a specific problem.

First technical audit€0always free

There to work out where to start before talking about budget. No commitment.

Ongoing work

Retainer shaped after the audit. Priced on what actually needs doing — no two projects are alike.

The exact number comes after looking at your site, not before.

Request the free audit →
FAQ

Questions people ask

What does an SEO consultant do?

An SEO consultant analyses a website, identifies what is holding back its visibility in search, and builds a prioritised plan to fix it — so the site earns organic traffic, the kind that arrives without paid ads. The work covers three areas: technical SEO (how the site is crawled, rendered and indexed), content (answering the searches people actually make), and authority (the links and citations other sites give yours). Unlike an agency, a consultant runs the project personally rather than handing it to a delivery team.

Does this include rebuilding the site, or just SEO?

Consulting focuses on audit, strategy and content. If the site itself needs building or rebuilding, that is the work of web design — the two practices follow the same method and are often requested together.

Do you also do SEO for ecommerce?

Yes, it’s one of the core services: category and product page architecture built for search, not just for the catalogue. Detail on ecommerce SEO.

Do you work with businesses in a specific industry, like law firms or hotels?

Yes: SEO for law firms and SEO for hotels are built around the specific sector, on the same underlying method.

What about businesses with a local or multi-country footprint?

Local SEO for businesses with a geographic customer base, and international SEO for multi-market and multilingual sites — both extend the same technical foundation, they don’t replace it.

How much does SEO consulting cost, and what does the rate include?

€150/hour, and the hour includes the real work: analysis, strategy, working alongside your team, and a reasoned answer — not just the phone call. The first technical audit is always free and is there to work out where to start before talking about budget. For ongoing work a retainer is shaped after the audit, based on what actually needs doing — no two projects are alike. iGaming projects are priced differently, €200/hour.

Is there a way to try this without commitment?

Yes, a free audit: it’s there to work out where to start before talking about budget. Request it on free SEO audit.

Next step

Talk to me directly

A free audit to work out where to start, no commitment.