SEO · SEO for law firms
SEO for law firms
Every search for «lawyer + city» that doesn’t find you goes to a competitor — or straight to a directory listing. SEO for law firms means being the answer when someone needs legal help and turns to Google first.
The problem
The challenges specific to law firm SEO
- 01Professional conduct rules — legal advertising has specific constraints on what can be communicated and how, a factor unlike almost any other sector
- 02Local SEO as an absolute priority — most legal searches carry local intent, and the Google Business Profile listing matters as much as the site itself
- 03E-E-A-T as a top priority — Google applies real scrutiny to legal content, and credibility has to be built on genuine expertise, not keyword-stuffed pages
- 04Clear practice area segmentation — optimising for a generic «lawyer» search wastes the opportunity to capture higher-intent, specific searches
Services
What I offer
- 01Technical audit and local SEO, with a focus on the Google Business Profile listing
- 02Content strategy built around the firm’s real practice areas, not a generic template
- 03Structured data (schema markup) for law firm/professional
- 04The same E-E-A-T discipline applied to every project in a regulated sector
Next step
Talk about your firm’s visibility
A free first audit to work out where to start, no commitment.