iGaming SEO · For sportsbooks
SEO for sportsbooks and online sports betting
The blog I personally ran built real-time content tied to live sporting events, while still holding a stable evergreen base — two strategies that have to coexist without cannibalising each other.
The problem
The challenges specific to a sportsbook
- 01Sports-event content that has to be published, ranked and monetised within tight time windows — a different technical and editorial problem than evergreen content
- 02Cannibalisation between event pages and evergreen pages on the same topic (a tournament that recurs every year, for instance)
- 03Multi-licence compliance on odds and betting markets, which differs jurisdiction to jurisdiction
- 04Seasonal traffic volatility — an editorial calendar that has to hold up during major event peaks and quiet periods alike
Track record
What I did for a real operator
- 01Blog built from scratch with a diversified strategy across sports-event content and evergreen betting content
- 02Top 3 on Google for «online casino» in Italy, on a domain where sportsbook and casino live in the same architecture
- 03Content cannibalisation management on a platform with thousands of indexed pages, including a full CMS migration with zero ranking loss
Services
What I offer
- 01Content strategy differentiated between event content and evergreen content
- 02Specialised technical audit (geo-redirects, multi-licence hreflang)
- 03Link building strategy and consulting
- 04Editorial calendar built to hold up during seasonal traffic peaks without sacrificing the evergreen base
Next step
Talk about your editorial calendar
A free first analysis on one market, to work out where to start.