iGaming SEO · For sportsbooks
SEO for sportsbooks and online sports betting
The blog I personally ran built real-time content tied to live sporting events, while still holding a stable evergreen base — two strategies that have to coexist without cannibalising each other.
The problem
The challenges specific to a sportsbook
- 01Sports-event content that has to be published, ranked and monetised within tight time windows — a different technical and editorial problem than evergreen content
- 02Cannibalisation between event pages and evergreen pages on the same topic (a tournament that recurs every year, for instance)
- 03Multi-licence compliance on odds and betting markets, which differs jurisdiction to jurisdiction
- 04Seasonal traffic volatility — an editorial calendar that has to hold up during major event peaks and quiet periods alike
Track record
What I did for a real operator
- 01Blog built from scratch with a diversified strategy across sports-event content and evergreen betting content
- 02Top 3 on Google for «online casino» in Italy, on a domain where sportsbook and casino live in the same architecture
- 03Content cannibalisation management on a platform with thousands of indexed pages, including a full CMS migration with zero ranking loss
Services
What I offer
- 01Content strategy differentiated between event content and evergreen content
- 02Specialised technical audit (geo-redirects, multi-licence hreflang)
- 03Link building strategy and consulting
- 04Editorial calendar built to hold up during seasonal traffic peaks without sacrificing the evergreen base
Further reading
The basics, for your team
Odds formats, the margin and the main bet types, explained for people new to the vertical: what is a sportsbook.
Next step
Talk about your editorial calendar
A free first analysis on one market, to work out where to start.