Technical SEO: the foundation before anything else gets written

• 01Crawlability and indexation — verifying Google actually sees what you want it to see, nothing more and nothing less
• 02Core Web Vitals and performance — load speed and visual stability, direct ranking factors as well as user experience factors
• 03Site architecture and internal linking — a structure built to distribute authority to the right pages, not a maze of random links
• 04Redirect management and redirect chains — a problem that accumulates over time, one few sites ever clean up
• 05Structured data (schema markup) verified and correct, not just present
• 06Hreflang for multilingual sites — the most common cause of international indexation problems when handled badly
• 07Content cannibalisation management — a skill built on complex CMS migrations, with thousands of pages at stake

Not a generic 40-page report nobody reads to the end. A prioritised audit: what’s blocking growth right now, what can wait, what needs direct technical intervention, and what just needs a content strategy adjustment. The same discipline applied to a platform with thousands of indexed pages, not theory from an online course.

Content cannibalisation management at scale — a problem almost no consultant develops real experience with, because it only shows up on sites large and complex enough to surface it. I dealt with it during a full production CMS migration, with zero tolerance for errors.