SEO · SEO for doctors
SEO for doctors and medical practices
Healthcare is one of the sectors where Google applies the strictest content scrutiny — YMYL in its most direct form. Content written without real expertise simply doesn’t rank on the searches that matter.
The problem
The challenges specific to medical SEO
- 01E-E-A-T as an absolute priority — experience, expertise, authoritativeness and trustworthiness carry more weight here than in almost any other sector
- 02Medical advertising guidelines — content strategy has to respect specific constraints on healthcare communication from the writing stage
- 03Local SEO as a critical factor — most searches carry local intent, and the Google Business Profile listing and reviews matter as much as the site
- 04Clear segmentation by specialty — optimising for a generic «doctor» search wastes the opportunity to capture higher-intent, specific searches
Services
What I offer
- 01Technical audit and local SEO, with a focus on the Google Business Profile listing and review management
- 02Content strategy built around the practice’s real specialties, with the same E-E-A-T discipline applied to every healthcare project
- 03Structured data (schema markup) for healthcare professional/medical practice
- 04The same methodology already proven on another client in the healthcare space
FAQ
Frequently asked questions
How long before the first results show up?
The first signals typically show up in 3-6 months, with solid growth consolidating over 6-12 months — in a YMYL sector like healthcare, be wary of anyone promising faster.
Do you only work with practices in my area?
I work with medical practices across markets. Local SEO stays central to the work, but it isn’t a geographic limit on the collaboration.
Does the site need rebuilding to do SEO?
Not always — an initial audit clarifies whether the problem is content, technical, or both, before proposing any intervention.
Next step
Talk about your practice’s visibility
A free first audit to work out where to start, no commitment.