Web design · For doctors
Web design for doctors and medical practices
Someone searching for a doctor online judges competence and trustworthiness within seconds. The site needs to communicate both clearly, stay within medical advertising guidelines, and make the most important step simple: booking a visit.
The problem
The challenges specific to a medical practice website
- 01Medical advertising guidelines — healthcare communication has specific constraints on what can be promised and how, a YMYL sector in its most direct form
- 02Clear specialties — a site segmented by area of competence captures more specific searches than a generic “doctor” page
- 03Simple booking — reducing friction between the decision to book and the confirmed appointment
- 04Trust built on real content, not just a professional-looking logo
What I build
What I build
- 01Structure organised by specialty, designed to capture specific searches beyond the practice name
- 02An integrated booking system, or one connected to whatever the practice already uses
- 03Structured data (schema markup) for healthcare professional, for correct presence in local results
- 04Content built to communicate real competence — the same E-E-A-T discipline applied to every project in a regulated sector
FAQ
Frequently asked questions
How long does the build take?
A medical practice site with a booking system typically takes 4-8 weeks from briefing to launch.
Will the site follow medical advertising guidelines?
Yes — content and structure are built with healthcare communication constraints in mind from the design stage, not adjusted afterwards.
Can I update the content myself after delivery?
It depends on the platform chosen for the project — I evaluate that case by case based on the site’s needs and your preferences for managing it, and we discuss it clearly before starting.
Next step
Talk about your practice
A free first audit to work out where to start, no commitment.