SEO for small business
Most small businesses get one of two options: an agency built for enterprise budgets, or generic advice that doesn’t survive contact with a real, resource-constrained business. Neither prioritises the two or three things that would actually move the needle first.
The challenges specific to small business SEO
- 01A budget that has to work harder — every hour needs to earn its cost, no room for a generic 40-page audit nobody reads
- 02Competing against businesses with bigger marketing budgets — the strategy has to win on technical discipline and content quality, not spend
- 03DIY SEO gone wrong — years of well-meaning but unstructured changes that need untangling before new work can build on them
- 04Local competition — for most small businesses, the realistic first win is ranking well in their own area before chasing national terms
What I offer
- 01A prioritised audit — the 3-5 fixes that matter most first, not a report ranked by what looks impressive
- 02Content strategy built on real local search intent, scoped to what a small team can actually maintain
- 03Structured data (schema markup) matched to the business type
- 04The same technical discipline used to rank a platform with thousands of indexed pages, scaled down to what a small business actually needs
Frequently asked questions
Do I need a big budget to get a site that actually ranks?
No — the technical foundation matters regardless of budget size. What scales with budget is scope, not whether the fundamentals are done right.
How long before the first results show up?
The first signals typically show up in 3-6 months, faster on local searches than on competitive national terms.
I’ve already tried some SEO myself — is that a problem?
Usually not a blocker, but it does mean the first audit spends time understanding what’s already there before recommending what to change.
Talk about your business’s visibility
A free first audit to work out where to start, no commitment.