Web design for small business
Most small businesses get one of two options: an expensive agency built for enterprise clients, or a template site that looks the same as every competitor’s. Neither is built on a real technical SEO foundation — which is exactly why so many small business sites never rank.
The challenges specific to small business web design
- 01Budget that has to work harder — every design and technical decision needs to earn its cost, no room for features that don’t drive results
- 02Competing against businesses with bigger marketing budgets — the site has to punch above its weight through technical discipline, not spend
- 03A single site doing multiple jobs — sales, credibility, local visibility, sometimes even recruiting, all from one build
- 04Fast turnaround expectations without cutting corners on the technical foundation that determines whether the site ever gets found
What I build
- 01A technical SEO foundation built in from day one — the same discipline used to rank a platform with thousands of indexed pages in the top 3 for one of its industry’s hardest keywords
- 02A site scoped to what actually drives results for a small business, not a bloated feature list
- 03Structured data (schema markup) matched to your business type
- 04Content and information architecture planned to avoid cannibalisation before the first page goes live
Proof this works at any scale
The same technical discipline applied to local businesses: a full site redesign for a paediatric rehabilitation clinic, a custom-themed header and footer for a scuba diving centre, a full homepage redesign for an engineering and architecture practice.
Frequently asked questions
How long does the build take?
A small business site typically takes 4-8 weeks from briefing to launch, depending on scope.
Can I update the site myself after delivery?
It depends on the platform chosen for the project — I evaluate that case by case based on the site’s needs and your preferences for managing it, and we discuss it clearly before starting.
Do I need a big budget to get a site that actually ranks?
No — the technical SEO foundation is built in from day one regardless of budget size. What scales with budget is scope, not whether the fundamentals are done right.
Talk about your project
A free first audit to work out where to start, no commitment.