SEO for architects and architecture firms
Someone searching for an architecture firm online judges the portfolio and credibility before ever making contact. Being found for the right searches — by project type, by area — brings in leads that are already qualified, not just generic traffic.
The challenges specific to architecture SEO
- 01Segmentation by project type — renovation, new-build, interior design each capture different searches with different intent
- 02Local SEO matters but isn’t exclusive — many searches stay generic before turning local, the strategy needs to cover both levels
- 03A portfolio optimised for visual search — images with correct alt text and structure, to capture image search too
- 04Content that demonstrates process, not just outcome — case studies explaining how a finished project came together build more trust than images alone
What I offer
- 01Technical audit and local SEO, with attention to image search
- 02Content strategy segmented by project type — renovation, new-build, interior design
- 03Case studies built to demonstrate process and technical competence, not just aesthetic outcome
- 04Structured data (schema markup) for professional/technical practice
Frequently asked questions
How long before the first results show up?
The first signals typically show up in 3-6 months, with solid growth consolidating over 6-12 months.
Do you only work with firms in my area?
I work with architecture firms across markets. Local SEO stays central to the work, but it isn’t a geographic limit on the collaboration.
Does the site need rebuilding to do SEO?
Not always — an initial audit clarifies whether the problem is content, technical, or both, before proposing any intervention.
Talk about your firm’s visibility
A free first audit to work out where to start, no commitment.