SEO for psychologists and therapists
Someone searching for a psychologist online is often doing so at a difficult moment, with very specific searches («anxiety therapist», «couples counselling + city»). Being found at the right time, with the right content, can be the difference between someone finding help and someone giving up on the search.
The challenges specific to therapist SEO
- 01E-E-A-T and trust as an absolute priority — perceived competence matters as much as clinical accuracy in this sector
- 02Segmentation by area of practice — optimising for a generic «psychologist» search wastes the chance to capture specific, higher-intent searches (anxiety, eating disorders, couples therapy)
- 03Local SEO matters but isn’t the only factor — many searches in this sector stay generic before turning local
- 04Respectful tone and content — the content strategy has to inform without ever feeling invasive or commercial at a delicate moment
What I offer
- 01Technical audit and local SEO, with attention to a sector where the first contact is delicate
- 02Content strategy segmented by area of practice, not a generic «psychologist» approach
- 03Structured data (schema markup) for healthcare professional
- 04The same E-E-A-T discipline applied to every healthcare project
Frequently asked questions
How long before the first results show up?
The first signals typically show up in 3-6 months. In this sector, organic growth is especially valuable because it reaches people actively seeking help, not just clicking an ad.
Do you only work with practices in my area?
I work with therapy practices across markets. Local SEO stays central to the work, but it isn’t a geographic limit on the collaboration.
How do you make sure the content is handled respectfully?
Every piece is written and reviewed with attention to tone — informing without ever feeling invasive or commercial, at a moment that can be difficult for the reader.
Talk about your practice’s visibility
A free first audit to work out where to start, no commitment.