SEO · SEO for accountants
SEO for accountants and accounting firms
Unlike fast-decision sectors, someone searching for an accountant often reads content before choosing. SEO here has to build informational authority, not just capture direct-intent searches.
The problem
The challenges specific to accounting SEO
- 01An informed research cycle — people read before they choose, more than in fast-decision sectors
- 02Regulatory content as an authority lever — guides on tax obligations, deadlines and regulatory changes position a firm as a trustworthy source, while also capturing high-volume informational searches
- 03Segmentation by client type — an individual, a sole trader and a structured company search for different things, and the content strategy needs to distinguish them
- 04Local SEO useful but not the only factor — many searches stay generic or informational before turning local
Services
What I offer
- 01Technical audit and local SEO
- 02Content strategy built on regulatory and informational content, to build authority beyond a single services page
- 03Segmentation by client type — individuals, sole traders, companies
- 04Structured data (schema markup) for professional/practice
FAQ
Frequently asked questions
How long before the first results show up?
Regulatory and informational content can bring traffic even before the typical 3-6 months, because it captures seasonal searches (tax deadlines) with predictable volume.
Do you only work with firms in my area?
I work with accounting firms across markets. The research cycle in this sector is often less local than in others, so remote collaboration works well.
Does the site need rebuilding to do SEO?
Not always — an initial audit clarifies whether the problem is content, technical, or both, before proposing any intervention.
Next step
Talk about your firm’s visibility
A free first audit to work out where to start, no commitment.