SEO for dentists and dental practices
Healthcare is one of the sectors where Google applies the strictest content scrutiny — YMYL in its most direct form. Content written without real expertise simply doesn’t rank on the searches that matter, and a nervous patient can tell the difference too.
The challenges specific to dental SEO
- 01E-E-A-T as an absolute priority — the same level of scrutiny Google applies to every YMYL healthcare topic
- 02Segmentation by treatment — hygiene, implants, orthodontics each have a different audience and search intent, often informational before it turns transactional
- 03Local SEO as a critical factor — the Google Business Profile listing and reviews matter as much as the site for «dentist + city» searches
- 04Content that reduces anxiety — clear, reassuring information converts better than a dry list of services
What I offer
- 01Technical audit and local SEO, with a focus on the Google Business Profile listing and review management
- 02Content strategy segmented by treatment, covering both informational and transactional searches
- 03Structured data (schema markup) for healthcare professional
- 04The same E-E-A-T discipline applied to every healthcare project
Frequently asked questions
How long before the first results show up?
The first signals typically show up in 3-6 months, with solid growth consolidating over 6-12 months — in a YMYL sector like dental care, be wary of anyone promising faster.
Do you only work with practices in my area?
I work with dental practices across markets. Local SEO stays central to the work, but it isn’t a geographic limit on the collaboration.
Does the site need rebuilding to do SEO?
Not always — an initial audit clarifies whether the problem is content, technical, or both, before proposing any intervention.
Talk about your practice’s visibility
A free first audit to work out where to start, no commitment.