One point of contact, from the first site visit to delivery
Strano Home, an architecture and engineering practice active since 2000 in and around Catania. The redesign had to make three different things clear — consulting, renovations, new builds — without making them look like an undifferentiated list.
Twenty years of work, six professionals
Strano Home is the practice of Francesco Strano, active since 2000 across technical property consulting, design and turnkey renovations in and around Catania. Six professionals — from the founder to structural-engineering and geology collaborators — behind a single point of contact for the client.
Before and after
No archive screenshot of the previous site: what follows is an honest, worded comparison between the starting situation and the site online today.
Twenty years of work on the ground without an online presence to match: the three areas of work weren’t clearly distinguished, and the “one point of contact” path — the practice’s real strength — didn’t come through on the site.
What I did
- Custom brand and full site redesign
- Three areas of work separated clearly: technical consulting, turnkey renovations, new builds
- Local SEO for Catania and surrounding area
- FAQ and “free first site visit” lead magnet
The phone version
People looking for a technical site visit often do it from their phone, sometimes already on site. A floating pill header, a fixed app-style bottom bar (Home, Location, Call, WhatsApp) — contact is always one tap away.
Monitoring in progress
The redesign has just been completed: there aren’t months of Search Console data to show yet. No made-up numbers — when there are real results, this section will be updated under the same transparency rules as every other case study on this site.
What people ask about this case
What kind of client is Strano Home?
An architecture and engineering practice in and around Catania, active since 2000, with 6 professionals: technical property consulting, turnkey renovations, new-build sales.
Are there SEO results to show yet?
No: the redesign has just been completed, monitoring is in progress. I don’t publish numbers until there’s real data — same rule for every case study on this site.
What makes this different from a typical practice “brochure” site?
The clarity of the three areas of work (consulting, renovations, new builds) presented as distinct paths with a single point of contact, not an undifferentiated list of services.
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