iGaming SEO for the Spanish market (DGOJ licence)
One of six regulated markets where I personally owned the SEO roadmap at an international iGaming operator.
Regulatory context
Spain’s iGaming market is regulated by the DGOJ (Dirección General de Ordenación del Juego), with a licensing framework and advertising transparency requirements that, as in every regulated market, directly shape what and how you can communicate for SEO.
What I did in this market
- 01SEO roadmap ownership, using the same methodology applied to the markets with documented results (Italy, Germany)
- 02CMS migration management (custom to new custom), with the same attention to sitemaps, post-launch SEO strategy and cannibalisation prevention
Why this market matters
Spain is one of the six regulated markets I worked on directly for that operator, not an opportunity evaluated on search data alone. If you operate under a DGOJ licence, I bring the same methodology already proven on Italy and Germany.
Talk about your Spain strategy
A free first analysis on one market, to work out where to start.