iGaming SEO for the New Zealand market
One of six regulated markets where I personally owned the SEO roadmap at an international iGaming operator — a market with lower direct search volume, but real hands-on experience, not just a data-driven opportunity.
What I did in this market
- 01SEO roadmap ownership, using the same methodology applied to the markets with documented results (Italy, Germany)
- 02CMS migration management (custom to new custom), with the same attention to sitemaps, post-launch SEO strategy and cannibalisation prevention
Why this market matters
Direct search volume on this market is lower, but the experience is real: New Zealand is one of the six markets I worked on directly for that operator, with the same end-to-end responsibility for roadmap and migration applied everywhere. If you operate in this market, you’re not talking to someone who only studied it.
Talk about your New Zealand strategy
A free first analysis on one market, to work out where to start.