iGaming SEO for the Dutch market (KSA licence)
One of six regulated markets where I personally owned the SEO roadmap at an international iGaming operator.
Regulatory context
The Dutch iGaming market is regulated by the KSA (Kansspelautoriteit), one of the newest and strictest frameworks in Europe on responsible gambling and advertising transparency — constraints that directly shape content strategy.
What I did in this market
- 01SEO roadmap ownership, using the same methodology applied to the markets with documented results (Italy, Germany)
- 02CMS migration management (custom to new custom), with the same attention to sitemaps, post-launch SEO strategy and cannibalisation prevention
Why this market matters
The Netherlands is one of the six regulated markets I worked on directly for that operator. If you operate under a KSA licence, I bring the same methodology already proven on Italy and Germany, in a market where advertising compliance and SEO have to work together, not against each other.
Talk about your Netherlands strategy
A free first analysis on one market, to work out where to start.